Cool Hunting - February 6, 2006

FREESTYLE MINI Game

If you're looking for a little diversion with your Sprint mobile phone, you'll soon be able to download the Freestyle MINI handheld game. Unlike real life as well as Grand Theft Auto and Outrun!, players are rewarded by obeying speed limits and rights-of-way with cash and modifications on their virtual Minis. Fans of the Mini Cooper will appreciate this game; anyone enthused by handheld video games can also appreciate its classic arcade style. Included in the package are polyphonic ringtones, wallpaper for your monitor and other bonuses.

by Jacob Resneck

coolhunting.com/archives/mobility/

Creativity News - January 25, 2006

THE WORK
MINI Motors Onto Mobile

MINI "Lets Motor"
The "mini" in MINI Cooper will soon take on a whole new meaning, as the petit car heads for the miniature screens of mobile phones. Outgoing agency Crispin Porter + Bogusky had teamed up with production company Smuggler and mobile entertainment publisher Tricycle NYC to launch an interactive mobile game series called "Freestyle MINI" on Sprint phones starting today. The game unlocks the virtual world of Freestyle USA, where players compete in fast-paced races and take on MINI Master Challenges to win karma points and customization cash to soup up their vehicles. Additional features include interactive maps, sandbox-style narrative and episodic updates that keep the game's storyline evolving—all in the palm of your hand.

Richard Ho

AdCritic.com

Game | Sprint Game Lobby | TricycleNYC | © FREESTYLE MINI 2006